Gerald McCarthy

Gerald is the founder of Pitch Sports Consultancy. A former director with Cardiff City FC and Operations Manager with Welsh Rugby League side Celtic Crusaders, he was part of the successful team that took Celtic Crusaders to Super League from a standing start in 2005 to the top flight in 2009, where he was responsible for the marketing, sponsorship and running the match day experience.

Considerable media experience with Sky Sports, BBC and ITV. On leaving he helped the new owners of Brewery Field develop the ground into a viable commercial entity introducing conferencing facilities and rebranding the ground to generate income. A motivated, adaptable and responsible individual with good organisational and communication skills. He is self motivated and able to work under pressure with a practical approach to problem solving. With an extensive background in consumer advice, debt management and business restructuring, Gerald has recently been the consumer expert on ITV Wales.

He also undertakes lots of extreme sports challenges including Special Forces Test Marches and Skydiving, and has raised thousands for various charities including Cancer Research, Combat Stress, ABF The Soldiers Charity and lots of other needy causes.

You can email Gerald on